This project was undertaken to create and promote a unique identity for a segment of the Rouge River called the Rouge Green Corridor. Carlisle/Wortman worked with three communities - Beverly Hills, Birmingham, and Southfield - and staff from Oakland County Planning and Economic Development Services, Southeast Oakland County Water Authority, the Drain Commissioner’s Office and others to create a community-based planning and communications “branding” package for the river. The package is made up of an identifying logo, a public education poster, and a Powerpoint presentation. These materials were then used to demonstrate how other communities could promote, protect, and enhance river corridors, in and outside of the Rouge River watershed, as a unique community asset.

Contact Sally Elmigerfor more information.pdf